Role Of A SEO Specialist In Local Search Campaign

Role Of A SEO Specialist In Local Search Campaign

Most of us know that SEO stands for search engine optimization. It is a process to optimize your website to get organic or free (i.e. not paid for) traffic from the search engine results pages. SEO works well for local based businesses (such as businesses that reside in Hong Kong) where the work can be done for local SEO. To implement the work and achieve the desired results, usually there is a need to hire aSEO specialist whose role would be to analyze, review and implement changes to websites. The aim behind all these work is to optimize the website and the web pages for higher rankings in the organic results of the search engines. This in turn means maximizing the traffic (from search engines such as Google, Yahoo, Bing, etc) for a site. The particular SEO specialist may be recruited by the HK business who needs local SEO work to get done, or the business may hire a Hong Kong SEO company to do the work.

Another way to say this is that search engine optimization for a local Hong Kong site is about a SEO specialist, SEO expert, or SEO company getting your site to show up at the top (or page one) of the search engine results. Ten to fifteen years ago, the SEO role would have required a little bit less technical knowledge. But nowadays, it requires a whole new skillset including what was needed back then. The specialist or SEO company/agency must fit into the role of a strategic problem solver and decision maker. The role must possess the ability to prioritize and develop relevant and engaging content for the users (but not only for Google, Yahoo, or Bing). It is never too late to know that content may well be king of everything else for a site to get free organic traffic.

The company or specialist involved must be able to regularly implement tests with various search engine optimization and marketing techniques for the local HK site. The first example would involve the specialist or agency to analyze websites for improvements, implement an in-depth keyword research, get the content writing done, and liaise among various internal departments. Another example is that this role must know the importance of the optimization of internal links and when to optimizethem. Where and how the internal links show up matters. At the end of the day, it is the results that matter most.


Danny Legge

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