Everything About Digital Breadcrumbs and Their Importance For SEO
Digital breadcrumbs are a crucial part of almost every website. It helps people in analyzing how your website is structured actually. This is one of the most important elements for your website as well as its SEO. In this article, we will discuss it in more detail.
What are Breadcrumbs?
A breadcrumb is a small text path that is located on the top of a page, and it indicates where the user is on the site. According to SEO services in Atlanta, they are the website links that allow users to track where they are actually on a website and how much they navigated from the home page.
Breadcrumbs show exactly the categories where you clicked on and land on the page you are viewing. They are a very useful feature that makes site navigation quite easier and also play major other functions. Google also uses the breadcrumbs of a website to categorize and navigate in their rankings. So, we can say breadcrumbs are quite important for search engine optimization. You can also read Guide To proper URL structure for SEO in 2021.
Importance of Breadcrumbs For SEO
It is a basic nature for a human to find clarity and reassurance wherever it’s needed. So breadcrumbs act as a cue for us to bring back the information we want. So here are some of the most terrific reasons why breadcrumbs are important for your SEO of a website.
Breadcrumbs Improve UX
As we mentioned earlier, breadcrumbs make it easier for users to navigate through the websites. It also encourages the users to browse different sections of the website. With the help of breadcrumbs, users can easily visit and come back from different pages.
Better Site Ranking
Breadcrumbs make google happy this means it will surely boost your SEO rankings in Google as well. Google uses your website breadcrumbs to contextualize and categorize the content of your website in its results. It also helps users in understanding where one particular page is on the site. It results in boosting your SEO rankings.
Keeps Visitors Onsite Longer
According to the research carried on by different SEO services in Atlanta, breadcrumbs are quite useful for keeping a low bounce rate. It may not be a direct ranking factor, but it can still help in the SEO of your website. They help lower bounce rates by offering visitors an alternate way to browse websites.